Episode One. Wow.
It’s episode one and this podcast has been a long time in the making.
Before I get into the show notes, I just wanted to say a big thank you, for all the supportive comments and interesting conversations I have had with so many people about this podcast, movement building and podcasting in general.
I am still tweaking settings and equipment to get the sound ( and quality) I want. I’m not there yet, but think it is getting close. Improving how I use audio and video to tell stories, is my personal learning project this year, and I am looking forward to improving and learning, as I make Good Digital.
One quick sound quality note. I recorded this episode’s interview with Duane Raymond over Skype, and there are a couple of little glitchy sound moments, that I discovered when I was editing. Any tips on a great VOIP call recording apps/service greatly appreciated.
Let’s Start the Show
This episode we chatted to Duane Raymond, from Fairsay, who has been at the forefront of using digital to enhance the campaigning, fundraising and communication efforts of not-for profits and charities for more than 20 years.
Duane also founded the very popular E-Campaigning Forum which exists as a yearly conference and a lively online community of digital change makers.
Duane and I talked about what it was like working in digital for not-for-profits all those years ago, how things have changed, personal highlights from his own career, what he thinks the most important things for organisations to remember when dealing with their digital strategy, and some of the digital campaigns that he has admired over the years.
We also discuss different ways you can get started in a career in digital for social good, what he thinks what the next big thing will be, (hint, it’s about data and e-learning) and how senior leadership and digital staff at not-for-profits need to work together better to understand each other’s needs, to truly realise the benefits that digital can bring.
The links that Duane mentions
- E-Campaigning Forum
- OneGoal campaign
- Make Trade Fair – The Campaign ended a few years ago here is the Wikipedia about the campaign
- Greenpeace MobLab project. Which documents and shares what works, could be improved and other great ideas they discover in their campaigning work.
- Woodland Trust Digital Tree Survey
- Tweeting Porthole Project – Which was done by a TV news show in Panama. Watch the video
As this is our first episode, I introduced a few of our regular segments that we will have on the podcast., This episode we focused on Hashtag, Digital Gold and Agony Aunt.
This segment is where I take a quick look at interesting news or opportunities that could help you expand your digital knowledge or is just dam interesting. In this episode we covered:
#Conferences: E Campaigning Forum 2016 was recently held in Oxford. You can see videos of the featured keynotes and sessions, as well as commentary from participants on their website.
#Skills: Inspired by a Barclays Business survey that 58% of UK charities lack basic digital skills. NCVO developed a resource called Building a Digital Workforce to help charities in the UK to strengthen their digital foundations.
#SEO: Check how your website fairs in Google’s Mobile Friendly test, to see if your website will or won’t be affected by Google algorithm prioritising mobile friendly websites in search results.
In the Digital Gold segment I highlight a piece of digital work that I ( or one of our listeners, please contact us with your nominations) thought was “gold standard”and share it with you.
This eposide I talk about the way that Greenpeace used online video as a brilliant teaser campaign to build up interest in offline awareness stunt they were doing with their amazing ambassadors, the actresses and sisters Sophie and Emma Thompson. Watch the video below
And, as this is our first eposide, so I just explained the concept. We really want to hear about from your about issues that you feel are stopping you achieving what you want to be via your digital good projects.
Contact us with your issue and we will put it out to our amazing network of for our Agony Aunts and Uncles, who may be able to offer some sage advice or simply let you know, you are not alone.
We may not be able to respond to everyone’s request and we won’t use real names ( unless you state that you are completely happy for us to do that).
Thanks so much for listening to the first show. This is a massive passion project for me, because I love using my digital skills to make positive social change happen, even better find out new and improved ways to do it. If you want to follow what I, Karina Brisby, do you can do that on Twitter or LinkedIn
Our next eposide will feature
In the meantime, please feel free to get in touch with us with your comments, segment suggestions and ideas. and of course follow Good Digital on Twitter and Facebook.
Until next time. Bye.