Welcome to Episode 2, with Tom Dawkins from StartSomeGood.com discuss crowdfunding, social enterprises and why you always need to focus on the needs of your audiences.
A quick word from Karina
Thank you to everyone who got in touch after the first episode; the feedback was positive and constructive. Keep it coming. You get in touch with us via our website or our Twitter and Facebook profiles.
An extra special thank you and massive virtual hugs to everyone who shared and promoted Good Digital. There are two many to mention individually, but it was a huge help in getting the word out, I really appreciate it.
Let’s Start the Show
This episode we have a chat about crowdfunding and social enterprise with Tom Dawkins, co-founder of the crowdfunding platform StartSomeGood.com. Tom set up StartSomeGood.com (a crowdfunding platform exclusively for social change projects) – with Alex Budak in 2011.
StartSomeGood is not Tom’s first foray into the digital world, previously he founded award-winning Australia non-profit Vibewire.org and was the first Social Media Director at Ashoka, a network for social entrepreneurs. Tom and Alex saw the potential of crowdfunding, to raise money for social good projects, but felt that the existing crowdfunding platforms weren’t suited for not-for-profit projects, which inspired them to begin StartsSomeGood.com. Since then Tom, Alex and the team at StartSomeGood have helped hundreds of charities, social enterprises and community projects in 35 countries collectively raise close to $6 million US dollars.
There are fantastic tips and insights from Tom, about social enterprise, the do’s and don’t’s of crowdfunding, and how crowdfunding can be used to fund projects beyond your usual supporter or funder base. Keep you post it notes and pens at the ready, to make sure you catch them all.
Tom and I talked about what crowdfunding is, why he set up StartSomeGood.com with Alex, and how more creative/products based crowdfunding sites, aren’t always the best fit for charities, community groups and social enterprise.
Tom discussed how he moved from running offline events to using digital in his projects, what lead him to set up VibeWire.org and what he has learnt over the years, including a surprising piece of advice on how to make the most out of crowdfunding. Hint, it’s not about crowds.
We also discussed some of the organisations that have successfully used startsomegood.com to fund their projects, the reasons why they were successful, and why designing projects based on your audience needs is key for success.
And we finished up our chat by discussing the projects and organisations that Tom thinks use digital incredibly well, and his thoughts on what this year’s the killer app and overhyped tool will be.
One of the resources we mentioned a couple of times during out chat was the StartSomeGood guide to crowdfunding. The guide is in the form of their Crowdfunding 101 free email course that you can sign-up for at the link on bottom of the homepage of StartSomeGood.com
The links we mentioned in our chat
- Greenpeace MobLab
- Asylum Seeker Resource Food Justice Bus – the crowdfunding page and the live project
- Speech4Good App – blog post post from App developer JackMc Dermot, the app no longer available, but you can read about it on the Speech4Good website
This week Digital Gold nomination has come from Wayne Murray Head of Fundraising and Brand at Refugee Action. Wayne shared the video from Amnesty Poland as a fantastic example of using video in campaigning to get to the emotional heart of an issue.
Jason Wojciechowski, Creative Director from Corelab, shared A Progressive’s Style Guide recently published by Hanna Thomas, Campaign Manager from Sum of Us, with Anna Hirsch. The guide is an amazing as a resource for writing inclusive content for campaign and fundraising projects.
I recommend you take a look and read the post that Hanna wrote about why she developed this resource. I am really impressed that she took the opportunity of being “called-in” to not only challenge herself, but to also produce a resource that will benefit everyone who produces content for progressive causes.
I will be doing a few more interviews over the next two weeks, including a special panel session with the team from JustGiving.com Let me know if there are any specific question you have for them.
Our next podcast will be out in 2- 3 weeks. In the meantime, please feel free to get in touch with your comments, segment suggestions and ideas. And, of course, follow Good Digital on Twitter and Facebook.
The Good Digital podcast is produced and presented by Karina Brisby.