If you thought you could get away from the US Presidential election. Think again.
Over the last 12 years, each US election cycle has attracted digital’s best and brightest to push the digital envelope of political communications and campaigning. With many going on to form start-ups and influencing wider digital practice, once the cycle finishes.
A few days before the US Presidential election, I spoke to my former colleague and long-time friend, Jason Wojciechowski, the Creative Director, CoreLab, about some of the emerging trends that have come out of the 2016 US Presidential election cycle, and what charities, social enterprises and not for profits can take away to learn, test and build upon in their work, including:
- How the primary’s on both sides, used peer to peer technology was used, and focus on how the Bernie Sanders used it to drive up awareness of his campaign.
- How limitations from the US Federal Communication Commission on how many text messages can be sent from a single number, led to the development of distributed methods and new uses of messaging apps.
- How can charities and not for profits use these tools in their work, and where the technology is going in terms of messaging app APIs and “chat bots”.
- How to realise the conversational communication model by having content and activities that are triggered based on keywords, in messages and or chat bots, so you can walk a supporter through a story in a conversation, like the news site Quartz, who use a Chat Bot to make the news more meaningful and less overwhelming for individual seeking information.
- Data, and how it can be used for good or evil purposes and the ramifications for privacy and general creepiness.
Jason’s top tips
- Get your hands dirty and play with the new tools. use chat fuel and convestaion.ai to play with the pool
- Do a weekly report to monitor what people want to talk to your organisation about, and share with your senior leaders, so they are aware of the conversations you need to develop content for.
- Map out the conversation you are having across channels and ensure that you know the path and ladder of engagement moments that take them forward with a long-term plan for a user journey rather than just talking about what you want to tell them now. A good example is the HelloVote.
- Use data to find out what people want to know about the issue your organisation is focused on.
- None of this is that new. The mechanics and technology might be new but the storytelling concepts are tried and tested, and more important to get right.
Sites and tools that we mentioned
- Google’s Jigsaw Converation.ai project to remove hate and harassment speech online
- Chat Fuel – build a Facebook Chat Bot without having to code
- Telegram Messenger App – which allows for encrypted messing and has opened up its API
- Facebook Messenger – not just for talking to your mum
- Whats App – everyone’s favourite messaging app
- Quartz News App – a news service that utilises storytelling journeys and contextual context
- HelloVote a chat bot to help you register to vote, know where to vote, report any issues and share your experiences
Facebook Check-in at Standing Rock Campaign.
The Facebook Check-in campaign was used to raise awareness about why there is a protest at Standing Rock, about the Dakota Pipeline and support those involved. It was a clever way to provide people all around the world to show their support but also to share the story of why they were checking into a small recreation centre, with their friends and family on Facebook.
To find out more about the campaign and how it evolved read this articles from Suzanne Dhaliwal in The Independent on why she checked in at Standing Rock.
Thanks to our listeners for sending in nominations.
Coming up in our next episode
Our next episode features Jo Wolfe from Breast Cancer Care, who chats to us about the Third Sector Digital Maturity Matrix that she and her team have developed and why charities should stop using the phrase digital transformation.